Sequential versus concurrent final phase product development: Approval uncertainty, time‐sensitive consumers, asymmetric competition, and government subsidy

Should a firm begin its production even before its new product is approved? In a competitive market with time‐sensitive consumers, a firm may choose to adopt the “concurrent process” by conducting the approval process and the production process in parallel so that the product will become available f...

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Veröffentlicht in:	Production and operations management 2023-11, Vol.32 (11), p.3521-3540
Hauptverfasser:	Limon, Yasemin, Tang, Christopher S., Tanrısever, Fehmi
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Consumers Government subsidies Product development Subsidies Uncertainty
Online-Zugang:	Volltext
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