An Assessment of the Impact of the COVID-19 Pandemic on Consumer Behavior Using the Analytic Hierarchy Process Model

Consumer behavior is dynamic and can shift rapidly due to various factors. The COVID-19 pandemic introduced unprecedented market disruptions, prompting unique consumer reactions. Our foundational study dissected factors affecting consumer habits, laying the groundwork for a focused analysis of how i...

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Veröffentlicht in:	Sustainability 2023-10, Vol.15 (20), p.15104
Hauptverfasser:	Šostar, Marko, Ristanović, Vladimir
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Consumer behavior COVID-19 Croatia Decision-making Electronic commerce Epidemics Germany Marketing research Pandemics Social networks Sustainable development
Online-Zugang:	Volltext
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