Antecedents of Online Purchase Intention Among Ageing Consumers

The article explores the growing market of ageing consumers to identify the antecedents of their online purchase intention in an emerging market context. The research uses survey responses of 202 urban, ageing Indian respondents to ascertain the importance of the antecedents with the use of explorat...

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Veröffentlicht in:	Global business review 2023-10, Vol.24 (5), p.1041-1057
Hauptverfasser:	Roy, Gobinda, Basu, Rituparna, Ray, Samudyuti
Format:	Artikel
Sprache:	eng
Schlagworte:	Aging Brand loyalty Confirmatory factor analysis Consumers Content analysis Emerging markets Factor analysis Influence Loyalty Purchase intention Respondents Responses
Online-Zugang:	Volltext
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