How Emotions Induce Charitable Giving: A Psychophysiological Study
Emotions play a pervasive role in determining advertising effectiveness. However, it is still a controversial question as to whether pleasant or unpleasant advertisements are more effective in attracting donations. We recorded self-reported valence and arousal, as well as physiological activity (ski...
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| Veröffentlicht in: | Social psychology (Göttingen, Germany) Germany), 2023-09, Vol.54 (5), p.261-270 |
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| container_title | Social psychology (Göttingen, Germany) |
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| creator | Shepelenko, Anna Kosonogov, Vladimir Shestakova, Anna |
| description | Emotions play a pervasive role in determining advertising
effectiveness. However, it is still a controversial question as to whether
pleasant or unpleasant advertisements are more effective in attracting
donations. We recorded self-reported valence and arousal, as well as
physiological activity (skin conductance, heart rate, and facial
electromyography), while 54 participants watched affective pictures of dogs and
made decisions with regard to possible donations. More unpleasant pictures
provoked larger donations. Corrugator EMG was the most closely related to
donations. A change in heart rate and zygomaticus EMG also correlated with
charitable giving, but to a lesser extent. Hence, corrugator EMG could be useful
in studies of emotional influence on prosocial behavior. With regard to stimulus
characteristics, homeless and sick dogs provoked a greater affective response
and larger donations. |
| doi_str_mv | 10.1027/1864-9335/a000513 |
| format | Article |
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effectiveness. However, it is still a controversial question as to whether
pleasant or unpleasant advertisements are more effective in attracting
donations. We recorded self-reported valence and arousal, as well as
physiological activity (skin conductance, heart rate, and facial
electromyography), while 54 participants watched affective pictures of dogs and
made decisions with regard to possible donations. More unpleasant pictures
provoked larger donations. Corrugator EMG was the most closely related to
donations. A change in heart rate and zygomaticus EMG also correlated with
charitable giving, but to a lesser extent. Hence, corrugator EMG could be useful
in studies of emotional influence on prosocial behavior. With regard to stimulus
characteristics, homeless and sick dogs provoked a greater affective response
and larger donations.</description><identifier>ISSN: 1864-9335</identifier><identifier>EISSN: 2151-2590</identifier><identifier>DOI: 10.1027/1864-9335/a000513</identifier><language>eng</language><publisher>Gottingen: Hogrefe Publishing</publisher><subject>Advertising ; Affective Valence ; Charitable Behavior ; Decision making ; Dogs ; Donations ; Emotions ; Female ; Heart Rate ; Homeless people ; Human ; Male ; Physiological Arousal ; Prosocial behavior ; Psychophysiology</subject><ispartof>Social psychology (Göttingen, Germany), 2023-09, Vol.54 (5), p.261-270</ispartof><rights>2023 Hogrefe Publishing</rights><rights>2023, Hogrefe Publishing</rights><rights>Copyright Hogrefe & Huber Publishers GmbH Sep 2023</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-a289t-cffe7c17167be993ef9d73e08e0640f573bbd1aed738f3d4bd4c810f8672a4f23</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,27924,27925,33774</link.rule.ids></links><search><creatorcontrib>Shepelenko, Anna</creatorcontrib><creatorcontrib>Kosonogov, Vladimir</creatorcontrib><creatorcontrib>Shestakova, Anna</creatorcontrib><title>How Emotions Induce Charitable Giving: A Psychophysiological Study</title><title>Social psychology (Göttingen, Germany)</title><description>Emotions play a pervasive role in determining advertising
effectiveness. However, it is still a controversial question as to whether
pleasant or unpleasant advertisements are more effective in attracting
donations. We recorded self-reported valence and arousal, as well as
physiological activity (skin conductance, heart rate, and facial
electromyography), while 54 participants watched affective pictures of dogs and
made decisions with regard to possible donations. More unpleasant pictures
provoked larger donations. Corrugator EMG was the most closely related to
donations. A change in heart rate and zygomaticus EMG also correlated with
charitable giving, but to a lesser extent. Hence, corrugator EMG could be useful
in studies of emotional influence on prosocial behavior. With regard to stimulus
characteristics, homeless and sick dogs provoked a greater affective response
and larger donations.</description><subject>Advertising</subject><subject>Affective Valence</subject><subject>Charitable Behavior</subject><subject>Decision making</subject><subject>Dogs</subject><subject>Donations</subject><subject>Emotions</subject><subject>Female</subject><subject>Heart Rate</subject><subject>Homeless people</subject><subject>Human</subject><subject>Male</subject><subject>Physiological Arousal</subject><subject>Prosocial behavior</subject><subject>Psychophysiology</subject><issn>1864-9335</issn><issn>2151-2590</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2023</creationdate><recordtype>article</recordtype><sourceid>BHHNA</sourceid><recordid>eNp9kE1Lw0AQhhdRsFZ_gLeAeJLY2e_do4TaFgpe9LxsNrua0iZxN1HqrzelxaOngXeedwYehG4xPGIgcoaVYLmmlM8sAHBMz9CEYI5zwjWco8nf_hJdpbQBEIQINkH3y_Y7m-_avm6blK2aanA-Kz5srHtbbn22qL_q5v0aXQS7Tf7mNKfo7Xn-Wizz9ctiVTytc0uU7nMXgpcOSyxk6bWmPuhKUg_Kg2AQuKRlWWHrx1AFWrGyYk5hCEpIYlkgdIrujne72H4OPvVm0w6xGV8aoqTQlEuh_qeEUEIRSkcKHykX25SiD6aL9c7GvcFgDs7MwYk5ODEnZ2Pn4dixnTVd2jsb-9ptfXJDjL7pzU_qDGeGGyIw_QU8oGwV</recordid><startdate>20230901</startdate><enddate>20230901</enddate><creator>Shepelenko, Anna</creator><creator>Kosonogov, Vladimir</creator><creator>Shestakova, Anna</creator><general>Hogrefe Publishing</general><general>Hogrefe & Huber Publishers GmbH</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7RZ</scope><scope>PSYQQ</scope><scope>7U4</scope><scope>BHHNA</scope><scope>DWI</scope><scope>WZK</scope></search><sort><creationdate>20230901</creationdate><title>How Emotions Induce Charitable Giving</title><author>Shepelenko, Anna ; Kosonogov, Vladimir ; Shestakova, Anna</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-a289t-cffe7c17167be993ef9d73e08e0640f573bbd1aed738f3d4bd4c810f8672a4f23</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2023</creationdate><topic>Advertising</topic><topic>Affective Valence</topic><topic>Charitable Behavior</topic><topic>Decision making</topic><topic>Dogs</topic><topic>Donations</topic><topic>Emotions</topic><topic>Female</topic><topic>Heart Rate</topic><topic>Homeless people</topic><topic>Human</topic><topic>Male</topic><topic>Physiological Arousal</topic><topic>Prosocial behavior</topic><topic>Psychophysiology</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Shepelenko, Anna</creatorcontrib><creatorcontrib>Kosonogov, Vladimir</creatorcontrib><creatorcontrib>Shestakova, Anna</creatorcontrib><collection>CrossRef</collection><collection>APA PsycArticles®</collection><collection>ProQuest One Psychology</collection><collection>Sociological Abstracts (pre-2017)</collection><collection>Sociological Abstracts</collection><collection>Sociological Abstracts</collection><collection>Sociological Abstracts (Ovid)</collection><jtitle>Social psychology (Göttingen, Germany)</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Shepelenko, Anna</au><au>Kosonogov, Vladimir</au><au>Shestakova, Anna</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>How Emotions Induce Charitable Giving: A Psychophysiological Study</atitle><jtitle>Social psychology (Göttingen, Germany)</jtitle><date>2023-09-01</date><risdate>2023</risdate><volume>54</volume><issue>5</issue><spage>261</spage><epage>270</epage><pages>261-270</pages><issn>1864-9335</issn><eissn>2151-2590</eissn><abstract>Emotions play a pervasive role in determining advertising
effectiveness. However, it is still a controversial question as to whether
pleasant or unpleasant advertisements are more effective in attracting
donations. We recorded self-reported valence and arousal, as well as
physiological activity (skin conductance, heart rate, and facial
electromyography), while 54 participants watched affective pictures of dogs and
made decisions with regard to possible donations. More unpleasant pictures
provoked larger donations. Corrugator EMG was the most closely related to
donations. A change in heart rate and zygomaticus EMG also correlated with
charitable giving, but to a lesser extent. Hence, corrugator EMG could be useful
in studies of emotional influence on prosocial behavior. With regard to stimulus
characteristics, homeless and sick dogs provoked a greater affective response
and larger donations.</abstract><cop>Gottingen</cop><pub>Hogrefe Publishing</pub><doi>10.1027/1864-9335/a000513</doi><tpages>10</tpages></addata></record> |
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| ispartof | Social psychology (Göttingen, Germany), 2023-09, Vol.54 (5), p.261-270 |
| issn | 1864-9335 2151-2590 |
| language | eng |
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| source | Sociological Abstracts; EBSCOhost APA PsycARTICLES |
| subjects | Advertising Affective Valence Charitable Behavior Decision making Dogs Donations Emotions Female Heart Rate Homeless people Human Male Physiological Arousal Prosocial behavior Psychophysiology |
| title | How Emotions Induce Charitable Giving: A Psychophysiological Study |
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