Navigating the Post-Pandemic Era: The Mediating Role of Relationship Quality and Perceived Value on Cruise Passengers’ E-WOM in Taiwan

Prompted by the severe effects of the COVID-19 pandemic on Taiwan’s cruise industry, this research aims to explore the potential role of corporate social responsibility (CSR), relationship quality (RQ), and perceived value (PV) in reviving cruise tourism. The central research question focuses on how...

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Veröffentlicht in:	Sustainability 2023-10, Vol.15 (19), p.14416
Hauptverfasser:	Zhang, Xiyu, Chang, Min-Yen, Rong, Mengqi, Chen, Han-Shen
Format:	Artikel
Sprache:	eng
Schlagworte:	Corporate social responsibility COVID-19 Cruise lines Decision making Employees Marketing research Social networks Social responsibility Sustainability
Online-Zugang:	Volltext
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