Optimal pricing of online products based on customer anchoring-adjustment psychology

Online product pricing is an important factor that affects the purchase of customers and the earnings of e‐commerce platform enterprises. It has an increasingly prominent influence on consumers’ purchasing decisions. To study the influence of customers’ anchoring psychology and product pricing on cu...

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Veröffentlicht in:	International transactions in operational research 2024, Vol.31 (1), p.448-477
1. Verfasser:	Liu, Xuwang
Format:	Artikel
Sprache:	eng
Schlagworte:	Buying Consumer behavior Consumers Customers Decision theory Electronic commerce Logit models Operations research Pricing Psychology Sales
Online-Zugang:	Volltext
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