Early Exposure to Nature and Willingness to Pay for It: The Value of Tallgrass Prairie Grassland Restoration

Widespread global grassland destruction motivates restoration efforts. However, little research on public preferences exists to inform restoration decisions, and reduced exposure to nature such as grasslands could diminish public willingness to pay (WTP) for it. We conducted a choice experiment to e...

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Veröffentlicht in:Land economics 2023-11, Vol.99 (4), p.509-527
Hauptverfasser: Li, Liqing, Ando, Amy W
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container_title Land economics
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creator Li, Liqing
Ando, Amy W
description Widespread global grassland destruction motivates restoration efforts. However, little research on public preferences exists to inform restoration decisions, and reduced exposure to nature such as grasslands could diminish public willingness to pay (WTP) for it. We conducted a choice experiment to estimate preferences over tallgrass prairie grassland restorations and quantify how those preferences are correlated with childhood experiences. We find that WTP for grassland restoration can be large, especially with recreational opportunities. Further, people who participated in outdoor activities or grew up near grasslands during their childhood place a higher value on grassland restoration than people who did not.
doi_str_mv 10.3368/le.99.4.070822-0054R
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ispartof Land economics, 2023-11, Vol.99 (4), p.509-527
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subjects Childhood experiences
Children
Environmental restoration
Grasslands
Land economics
Outdoor activities
Preferences
Public opinion
Restoration
Willingness to pay
title Early Exposure to Nature and Willingness to Pay for It: The Value of Tallgrass Prairie Grassland Restoration
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