Big data analytics of social media behavior for enhancing customer engagement

Social media services help people connect and communicate worldwide for sharing content, photos, videos and for following their friends. Globally, there is a huge amount of data generated every minute by users on social media platforms. Social Network Analysis (SNA) mainly uses big data analysis tec...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Shivani, Kulkarni, Prasanna, Alyasiri, Saba
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Applications programs Big Data Customer services Customers Data analysis Decisions Digital media Mobile computing Network analysis Organizations Social networks User behavior
Online-Zugang:	Volltext
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