Respect For Race and Culture In a Modern Feminist Society: An Analysis of Beauty Product Advertising Messages on Instagram
This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why mess...
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| Veröffentlicht in: | Journal of intercultural communication 2023-01, Vol.23 (3), p.82-82 |
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| container_end_page | 82 |
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| container_title | Journal of intercultural communication |
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| creator | Hidayat, Zinggara Budiman, Amanda Lasha Pratama, Yudi Annisa, Shinta Mursiati Tambunan, Desri F N Puspita, Virienia |
| description | This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages based on Roland Barthes's model, which includes denotation, connotation, and myth. The sample of advertisements is eight from the screening results of 82 populations and is classified as visual feminism, women's representation, gender equality, women's empowerment, and natural beauty. The result shows that three beauty brands use signs such as sentences and models that promote differences in beauty standards, and the beauty standards in Indonesia have changed over time. The implications of the results of this study recommend the need for quantitative research to examine consumer opinion and behavior. |
| doi_str_mv | 10.36923/jicc.v23i3.114 |
| format | Article |
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This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages based on Roland Barthes's model, which includes denotation, connotation, and myth. The sample of advertisements is eight from the screening results of 82 populations and is classified as visual feminism, women's representation, gender equality, women's empowerment, and natural beauty. The result shows that three beauty brands use signs such as sentences and models that promote differences in beauty standards, and the beauty standards in Indonesia have changed over time. The implications of the results of this study recommend the need for quantitative research to examine consumer opinion and behavior.</description><identifier>EISSN: 1404-1634</identifier><identifier>DOI: 10.36923/jicc.v23i3.114</identifier><language>eng</language><publisher>Göteborg: Immigrant Institute</publisher><subject>Advertisements ; Advertising ; Beauty ; Brand names ; Brands ; Communication ; Consumer attitudes ; Consumers ; Cultural differences ; Culture ; Empowerment ; Feminism ; Gender equity ; Gender inequality ; Influence ; Marketing ; Modern society ; Multiculturalism & pluralism ; Quantitative analysis ; Race ; Semiotics ; Skin ; Social networks ; Women</subject><ispartof>Journal of intercultural communication, 2023-01, Vol.23 (3), p.82-82</ispartof><rights>Copyright Immigrant Institute 2023</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,27323,27903,27904,33753</link.rule.ids></links><search><creatorcontrib>Hidayat, Zinggara</creatorcontrib><creatorcontrib>Budiman, Amanda Lasha</creatorcontrib><creatorcontrib>Pratama, Yudi</creatorcontrib><creatorcontrib>Annisa, Shinta Mursiati</creatorcontrib><creatorcontrib>Tambunan, Desri F N</creatorcontrib><creatorcontrib>Puspita, Virienia</creatorcontrib><title>Respect For Race and Culture In a Modern Feminist Society: An Analysis of Beauty Product Advertising Messages on Instagram</title><title>Journal of intercultural communication</title><description>This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. 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| ispartof | Journal of intercultural communication, 2023-01, Vol.23 (3), p.82-82 |
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| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Sociological Abstracts |
| subjects | Advertisements Advertising Beauty Brand names Brands Communication Consumer attitudes Consumers Cultural differences Culture Empowerment Feminism Gender equity Gender inequality Influence Marketing Modern society Multiculturalism & pluralism Quantitative analysis Race Semiotics Skin Social networks Women |
| title | Respect For Race and Culture In a Modern Feminist Society: An Analysis of Beauty Product Advertising Messages on Instagram |
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