The Design and Targeting of Compliance Promotions

This paper addresses how and when to extrapolate experimental results for normative policy analysis, particularly in the context of compliance promotions in which consumers can self-select into treatment. This paper considers an experiment-based approach to the optimal design and targeting of compli...

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Veröffentlicht in:	Marketing science (Providence, R.I.) R.I.), 2023-09, Vol.42 (5), p.866-891
Hauptverfasser:	Daljord, Øystein, Mela, Carl F., Roos, Jason M. T., Sprigg, Jim, Yao, Song
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Compliance compliance promotions Consumer behavior Consumers Coupons Customers Discounts Extrapolation field experiments Hotels & motels IV estimation Loyalty Loyalty programs marginal treatment effects Noncompliance Optimization Profits Sales two-sided noncompliance
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