K-Means segmentation of tourism accommodation based on the active use of websites: Its application to an emerging destination (extremadura, Spain)
The management, maintenance and positioning of a website as a tool for information, promotion and marketing are necessary requirements for the regulated tourist accommodation of today. However, modern websites must go much further as they must also take into account the demands and needs of the 3.0...
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| Veröffentlicht in: | Journal of vacation marketing 2023-10, Vol.29 (4), p.654-669 |
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| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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