Pride and promotion: Exploring relationships between national identification, destination advocacy, tourism ethnocentrism and destination image

Social media sites are an increasingly popular forum for loyal and engaged destination advocates to promote a place and encourage visitation. Motivation to advocate is related to one's identity, belonging and involvement with a place, factors of particular relevance to residents. Borrowing from...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of vacation marketing 2023-10, Vol.29 (4), p.537-554
Hauptverfasser:	Lever, Michael W, Elliot, Statia, Joppe, Marion
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!