Clinically studied or clinically proven? Memory for claims in print advertisements

Advertisers often use specifically chosen wording to convey the effectiveness of their product and we investigated memory accuracy for the scientific claims put forth by product advertisements. Participants were shown a cognitive enhancement product advertisement and were tested on their memory for...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Applied cognitive psychology 2023-09, Vol.37 (5), p.1085-1093
Hauptverfasser:	Murphy, Dillon H., Schwartz, Shawn T., Alberts, Kylie O., Siegel, Alexander L. M., Carone, Brandon J., Castel, Alan D., Drolet, Aimee
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertisements Ambiguity Cognitive ability Consumers Efficacy Fallibility Memory Older people Wording
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!