A multi user‐centred design approach framework to develop aesthetically pleasing and sustainable OTCP packaging

With the healthcare industry moving towards self‐medication, the number of self‐service pharmacies stocking over‐the‐counter pharmaceuticals (OTCP) is rising. The aesthetic attributes of OTCP packaging are critical to attract consumers' attention against competing products. Moreover, sustainabl...

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Veröffentlicht in:	Packaging technology & science 2023-10, Vol.36 (10), p.873-887
Hauptverfasser:	Camilleri, Tamasine, Farrugia, Philip, Refalo, Paul
Format:	Artikel
Sprache:	eng
Schlagworte:	Aesthetics Design design decisions Design for X design support tools Designers Environmental impact Packaging design Pharmaceuticals sustainable packaging
Online-Zugang:	Volltext
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