The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps

This study investigates whether mobile app developers need to adjust their app store strategy depending on the popularity of their mobile apps. The study draws on the long tail perspective to differentiate between niche and popular mobile apps and considers app updating frequency, revenue model, use...

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Veröffentlicht in:	Journal of marketing analytics 2023-09, Vol.11 (3), p.317-330
1. Verfasser:	Tafesse, Wondwesen
Format:	Artikel
Sprache:	eng
Schlagworte:	Applications programs Business and Management Market analysis Mobile computing Optimization Original Article Popularity Regression models
Online-Zugang:	Volltext
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