Drivers and outcomes of smallholder market participation in Sub-Saharan Africa

Despite agriculture being a significant contributor to sub-Saharan Africa’s economy, its exploding population puts the region at the highest global risk for food insecurity. Agricultural productivity in the region must meet the growing domestic demand and the needs of global markets. However, the ce...

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Veröffentlicht in:	Journal of the Academy of Marketing Science 2023-09, Vol.51 (5), p.1165-1183
Hauptverfasser:	Kwaramba, Marcia F., Sridharan, Srinivas, Mavondo, Felix T.
Format:	Artikel
Sprache:	eng
Schlagworte:	Agricultural industry Agricultural marketing Agricultural policy Business and Management Farmers Market orientation Marketing Original Empirical Research Small business Small-scale industries Social Sciences
Online-Zugang:	Volltext
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