Studying the motivations in choosing study tour destinations: evidence from Asian university students

PurposeThis study aims to explore university students' push and pull motivational factors towards their study tour destination choices and to investigate the differences between experienced and non-experienced students concerning their push and pull motivational factors.Design/methodology/appro...

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Veröffentlicht in:Consumer Behavior in Tourism and Hospitality 2023-08, Vol.18 (3), p.321-334
Hauptverfasser: Lau, Yui-Yip, Xu, Jing (Bill), Mang, Tsz Ching
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creator Lau, Yui-Yip
Xu, Jing (Bill)
Mang, Tsz Ching
description PurposeThis study aims to explore university students' push and pull motivational factors towards their study tour destination choices and to investigate the differences between experienced and non-experienced students concerning their push and pull motivational factors.Design/methodology/approachThe study collected surveys from Hong Kong university students. In total, 248 usable responses were gathered. Among the 248 respondents, 148 university students from various universities did not have experience on a study tour in their university lives while 100 students did. The study also conducted interviews and collected qualitative data to supplement the survey findings.FindingsTop push and pull motivational factors were highlighted in the study tour context. This study also indicated that non-experienced students relatively have more concerns about geographic location, political stability and financial budget as pull factors and education as the push factor than experienced students. Education, as a high-level human need and push motivational factor, becomes less important for experienced students.Originality/valueA large number of Asian university students participated in study tour programmes each year. Nevertheless, there are few research papers relevant to exploring university students’ motivation to choose study tour destinations. This study provides useful insight for the universities to design and implement appropriate study tours according to students’ motivation.
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subjects Colleges & universities
Consumer behavior
Culture
Decision making
Design factors
Education
Geographical locations
Higher education
Learning
Literature reviews
Motivation
Niche marketing
Pedagogy
Personal development
Political factors
Qualitative analysis
Research methodology
Students
Study tours
Surveys
Tourism
Travel
University students
title Studying the motivations in choosing study tour destinations: evidence from Asian university students
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