Engaging Business Customers Through Online Experiences in Different Cultures

Engaging customers online through effective customer experience design is critical, as practitioners and researchers agree that engaged customers contribute value to firms. However, in the multinational business-to-business context—due to its complex decision-making processes, which involve various...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of international marketing (East Lansing, Mich.) Mich.), 2023-09, Vol.31 (3), p.59-79
1. Verfasser:	Weiger, Welf H.
Format:	Artikel
Sprache:	eng
Schlagworte:	Cultural differences Customers Localization
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!