How to Distribute Green Products in Competition with Brown Products? Direct Selling versus Agent Selling?

In order to respond to and take advantage of consumers’ growing interest in green products, an increasing number of firms are expanding their market share by introducing green versions of their brown products. However, firms are faced with the challenge of how to distribute green products to avoid m...

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Veröffentlicht in:	Sustainability 2023-07, Vol.15 (14), p.10961
Hauptverfasser:	Hu, Hanli, Cao, Yu, Yi, Dan, Li, Qingsong
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Consumers Direct marketing Direct selling Distribution channels Environmental impact Green design Green products Methods Preferences Product lines Retail stores Supply chains Sustainability
Online-Zugang:	Volltext
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