Analyzing the strength of novelty and meaningfulness in astrotourism experiences: the mediating role of hedonism

PurposeThis study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience.Design/methodology/approachData were collected using a convenience sample at an astrotourism event in Portugal. A self‐administered questionnaire was d...

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Veröffentlicht in:	Consumer Behavior in Tourism and Hospitality 2022-11, Vol.17 (4), p.453-467
Hauptverfasser:	Rodrigues, Áurea, Loureiro, Sandra Maria Correia
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Consumer behavior Emotions Hypotheses Light pollution Marketing Multivariate statistical analysis Novelty Rural areas Structural models Tourism
Online-Zugang:	Volltext
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