Game analysis on the internet + closed-loop supply chain considering the manufacturer's impact on promotional effect

To better understand the promotional effect of manufacturers' brands in Internet reverse supply chain, this research analyzes network platforms recycling as a collection strategy for waste products, which could also support the network take-back platform’s decision making on recycling rate and...

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Veröffentlicht in:	Operations management research 2023-06, Vol.16 (2), p.992-1002
Hauptverfasser:	Yu, Zhang, Khan, Abdul Rehman, Zia-ul-haq, Hafiz Muhammad, Tianshan, Ma, Tanveer, Muhammad, Sharif, Arshian
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand image Business and Management Circular economy Closed loops Communications software Cooperation Decision making Engineering Economics Game theory Garbage collection Industrial and Production Engineering Innovation/Technology Management Internet Logistics Management Marketing Operations Management Operations research Operations Research/Decision Theory Organization Platforms Profitability Recycling Recycling industry Remanufacturing Supply chains
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