APPLYING SOCIAL MEDIA IN THE HOTEL SECTOR: SATISFACTION WITH THE FACEBOOK PAGES OF HOTELS AND INTENTION OF FUTURE VISIT

This study is carried out with the main objective of analyzing the determining fac- tors for the gratification of Facebook users when accessing a hotel’s Facebook page and verifying the relationship between satisfaction with the Facebook page and the intention to visit a hotel. This study surveyed 4...

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Veröffentlicht in:	Intelektine ekonomika 2022-01, Vol.16 (1)
Hauptverfasser:	Nguyen Thi Kim Hue, Nguyen, Thi Loc, Nguyen Thi Hong
Format:	Artikel
Sprache:	eng ; lit
Schlagworte:	Brand loyalty Customer satisfaction Customers Hospitality industry Hotels & motels Internet Marketing Social networks Structural equation modeling Tourism Travel agencies User behavior
Online-Zugang:	Volltext
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