Digital-social construction of willingness to pay in online marketplace: Economic sociology of the digital functional food market in Indonesia
This study explores the phenomenon of digital-social construction in the form of anonymous transactions, asymmetric information, and unlimited access in online marketplace. The study was conducted by processing digital data of 5131 comments, descriptions, and rating records of 1988 IDs of functional...
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| Veröffentlicht in: | International sociology 2023-07, Vol.38 (4), p.517-538 |
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| creator | Fauzi, Ahmad Hardjosoekarto, Sudarsono Radhiatmoko, Radhiatmoko Herwantoko, One Darwan, Darwan Manik, Ewina Efriani Romli, Zainur |
| description | This study explores the phenomenon of digital-social construction in the form of anonymous transactions, asymmetric information, and unlimited access in online marketplace. The study was conducted by processing digital data of 5131 comments, descriptions, and rating records of 1988 IDs of functional food products sold at Bukalapak, one of the largest marketplaces in Indonesia. Using Python and Google Studio software, digital-social interactions are mapped and visualized based on four conceptual frameworks of economic sociology, namely social embeddedness of market, product standardization, intersubjective construction of symbolic value, and willingness to pay. This study marks a new chapter in the study of contemporary economic sociology, in which conventional conceptual frameworks are applied to uncover digital market phenomena using research methods that fully process and analyze big data in the business field. |
| doi_str_mv | 10.1177/02685809231183328 |
| format | Article |
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| identifier | ISSN: 0268-5809 |
| ispartof | International sociology, 2023-07, Vol.38 (4), p.517-538 |
| issn | 0268-5809 1461-7242 |
| language | eng |
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| source | Worldwide Political Science Abstracts; Sociological Abstracts; SAGE Complete A-Z List |
| subjects | Asymmetric information Big Data Consumer goods Data processing Economic sociology Embeddedness Food Markets Research methodology Social construction Social interaction Standardization Transactions Willingness to pay |
| title | Digital-social construction of willingness to pay in online marketplace: Economic sociology of the digital functional food market in Indonesia |
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