IMPACT OF PROACTIVE PERSONALITY AND CORPORATE SOCIAL RESPONSIBILITY ON JOB PERFORMANCE: MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT

The study has been conducted to empirically test mediating role of organizational commitment between corporate social responsibility (CSR) & proactive personality and job performance. It is a quantitative study designed to evaluate multiple regression equations based on data collected from two major service sectors of Pakistan i.e. banking and telecom. Partial Least Squares (PLS) based Structural Equation Modelling (SEM) has been employed as technique of analysis. The results showed that CSR and proactive personality positively affect job performance and organizational commitment partially mediates the relationship between them. The study provides new valuable insights to management of service sector organizations. It provides insights that how implementing CSR and proactive managers improve performance of employees