The Nexus between Organisational Identification and Employees’ Behavioural Outcomes: Evidence from Ecotourism Businesses

This paper presents the mediating model, which covers the relationship between organisational identification and employees’ behavioural outcomes in ecotourism businesses. Drawing on social identity theory, this study theorises that perceived organisational support and perceived external prestige med...

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Veröffentlicht in:Sustainability 2023-05, Vol.15 (11), p.8565
Hauptverfasser: Onijigin, Tayo, Özgit, Hale, Ilkhanizadeh, Shiva
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creator Onijigin, Tayo
Özgit, Hale
Ilkhanizadeh, Shiva
description This paper presents the mediating model, which covers the relationship between organisational identification and employees’ behavioural outcomes in ecotourism businesses. Drawing on social identity theory, this study theorises that perceived organisational support and perceived external prestige mediate the relationship between organisational identification, service quality, and creative performance in ecotourism businesses. This study employed a survey-based methodology and a 32-item questionnaire with a sample of 270 business employees. Structural equation modelling and confirmatory factor analysis were used to test the proposed hypothesis. According to the findings, perceived organisational support and perceived external prestige mediate the relationship between organisational identification and employee outcomes. Furthermore, organisational identification positively impacts perceived organisational support, perceived organisational support positively impacts perceived external prestige, and perceived external prestige positively impacts creative performance and service quality, allowing employees to better identify with ecotourism businesses to improve performance. Identifying the importance of organisational identification and employee outcomes is critical for ecotourism businesses, from employee loyalty to the importance and relevance of perceived organisational support and perceived external prestige of employees to promote and better serve the ecotourism business.
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subjects Attitudes
Behavior
Beliefs, opinions and attitudes
Communication
Corporate image
Corporate objectives
Customer services
Ecotourism
Employees
Factor analysis
Hypotheses
Identification
Mediation
Mediators
Multivariate statistical analysis
Organizational aspects
Quality of service
Self esteem
Social identity
Surveys
Sustainability
Tourism
Workers
title The Nexus between Organisational Identification and Employees’ Behavioural Outcomes: Evidence from Ecotourism Businesses
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