Customers' Behavior Analysis Before and During the Chinese New Year: An Empirical Study from A Supermarket in Taiwan
This study intends to use the transaction data from a database of a supermarket to analyze customers' behaviors for the Chinese new year holiday empirically. The database of a supermarket branch store was analyzed to know whether or not customers behave statistically different based on purchase...
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| Veröffentlicht in: | IAENG international journal of applied mathematics 2023-06, Vol.53 (2), p.1-6 |
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| creator | Tang, Yung-Tai Wu, Hsin-Hung Yang, Hao-Wei Lo, Ming-Min |
| description | This study intends to use the transaction data from a database of a supermarket to analyze customers' behaviors for the Chinese new year holiday empirically. The database of a supermarket branch store was analyzed to know whether or not customers behave statistically different based on purchase frequencies and money spent. The results show that both male and female customers increase their money spent on the preparation for the Chinese new year holiday. Customers with different age groups spend differently in general. Moreover, vegetables and fruits and seafood are the most purchased items on the preparation for the Chinese new year holiday, whereas fresh meat reaches the peak during the Chinese new year holiday. Understanding customer behaviors enables supermarket management to prepare the merchandize items earlier so as to meet various customer needs for the Chinese new year holiday. |
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| identifier | ISSN: 1992-9978 |
| ispartof | IAENG international journal of applied mathematics, 2023-06, Vol.53 (2), p.1-6 |
| issn | 1992-9978 1992-9986 |
| language | eng |
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| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
| subjects | Age groups Behavior Brand loyalty Consumers Customer relationship management Customers Empirical analysis Gender Market strategy Marketing New year Seafood Shopping Supermarkets Variance analysis |
| title | Customers' Behavior Analysis Before and During the Chinese New Year: An Empirical Study from A Supermarket in Taiwan |
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