Managerial representations of achieving a competitive advantage in architectural practices: a UK perspective

PurposeThis study aims to uncover managerial representations of achieving competitive advantage in architectural practices operating within the United Kingdom (UK).Design/methodology/approachA sequential qualitative methodology is applied, underpinned by nine managerial interviews in five architectu...

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Veröffentlicht in:	ArchNet-IJAR 2023-06, Vol.17 (2), p.221-242
Hauptverfasser:	Bruen, John, Spillane, John P., Bradley, Jim, Brooks, Tara
Format:	Artikel
Sprache:	eng
Schlagworte:	Architecture Competition Competitive advantage Data analysis Decision making Management decisions Qualitative analysis Representations
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