Willingness to pay for attributes of Templestay and implications on marginal utility of different meditation forms

Templestays are a form of cultural tourism in which participants visit a Buddhist temple to experience their culture. Using a choice experiment, the marginal willingness to pay (MWTP) is estimated for various attributes of Templestay programs of location, accommodations, and type of meditation. Resp...

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Veröffentlicht in:Tourism economics : the business and finance of tourism and recreation 2023-06, Vol.29 (4), p.1100-1120
Hauptverfasser: Kim, Se-Hyuk, Mjelde, James W, Kim, Tae-Kyun, Lee, Choong-Ki, Chun, Byunggil
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Sprache:eng
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