A STUDY OF ONLINE SHOPPING ORIENTATIONS AND BEHAVIORS IN VIETNAM

Vietnam is one of the fastest growing economies not just in the Asian region but in the world. Although online shopping in Vietnam is on the verge of rapid growth, relatively little is known about most aspects of Vietnamese consumer behavior. This study begins to build a foundation of knowledge of V...

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Veröffentlicht in:	Journal of Business and Behavioral Sciences 2023-04, Vol.35 (1), p.4-17
Hauptverfasser:	Huong, Nguyen Minh, Endres, Todd, Gehrt, Kenneth C, Rajan, Mahesh N
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Data analysis Demography Economic growth Economic reform Electronic commerce GDP Gross Domestic Product Internet Perceptions Purchasing Regression analysis Shopping Usability Variables Web site design
Online-Zugang:	Volltext
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