Entrepreneurial Visions as Rhetorical History: A Diegetic Narrative Model of Stakeholder Enrollment

Research suggests that entrepreneurs persuade stakeholders to engage in risky projects in an uncertain future through visions, compelling narratives of the future. A unique challenge for entrepreneurs, however, is how entrepreneurs can construct a narrative that unites stakeholders with different pe...

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Veröffentlicht in:	The Academy of Management review 2023-04, Vol.48 (2), p.220-243
Hauptverfasser:	Suddaby, Roy, Israelsen, Trevor, Robert Mitchell, J., Lim, Dominic S. K.
Format:	Artikel
Sprache:	eng
Schlagworte:	Collective memory Enrollments Entrepreneurs Entrepreneurship Narratives Perceptions Risk Risk perception Stakeholders Uncertainty
Online-Zugang:	Volltext
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