The Impact of IoT Characteristics, Cultural Factors and Safety Concerns on Consumer Purchase Intention of Green Electronic Products

This study examines the impact of IoT characteristics, key cultural dimensions, and safety concerns on consumer green purchase intentions. The research employed a survey approach, collecting responses from 278 consumers. Structural equation modeling (SEM) was used to test the hypotheses. The finding...

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Veröffentlicht in:	Sustainability 2023-04, Vol.15 (8), p.6597
Hauptverfasser:	Mal, Hoshiar, Nehra, Nagendra Singh
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Behavior Boundary conditions Climate change Collectivism Consumers Consumption Cultural factors Emotions Environmental conditions Environmental impact Green procurement Hypotheses Individualism Internet of Things Marketing research Mediation Multivariate statistical analysis Public opinion Purchasing R&D Research & development Safety Safety and security measures Society Sustainability
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