Factors affecting transfer shopping transactions in e-commerce

The business of buying and selling e-commerce has become the choice of consumers at this time so that an effort is needed to identify factors that influence the use of e-commerce in buying and selling transactions so that there is a shift in buying and selling activities from conventional transactions to online transactions. This study aims to identify the factors that influence consumers in choosing shopping by utilizing e-commerce as a transaction medium. This research uses a quantitative method approach supported by factor analysis in determining the factors and involving 100 respondents with a sampling technique using a purposive sampling technique. Based on the results of the study found that the most dominant factors affecting the transfer of conventional transactions to online transactions, among others: speed of time, service quality, trust, promotion, ease of access, recommendations or influence of others, affordable prices, product variants, assurance, distance travel, and repurchase.