The role of innovation and reference groups on emotions and purchasing decision on consumers of Mexican wine

Consumer behavior research embodies a research line dedicated to the analysis of emotional factors that determine the purchasing intensions of wine consumers. Valle de Guadalupe (VDG) in Mexico is one of the most dynamic wine tourism regions in Latin America and the actors involved in its developmen...

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Veröffentlicht in:	Journal of wine research 2023-01, Vol.34 (1), p.1-19
Hauptverfasser:	Meraz-Ruiz, Lino, Olague, Jose T., Flores-Villanueva, Cesario Armando, Perez-Cruz, Omar Alejandro
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Culinary tourism Emotional factors Emotions innovation Multivariate statistical analysis purchase intention reference groups Tourism Wine Wines
Online-Zugang:	Volltext
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