Troubling gender norms on Mumsnet: Working from home and parenting during the UK's first COVID lockdown

This article examines the troubling of gender norms that unfolded on the social networking site, Mumsnet, at the beginning of the UK's first lockdown response to the COVID pandemic. Using an analysis of 7144 contributions which included the acronym ‘WFH’ (=working from home), posted from March...

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Veröffentlicht in:Gender, work, and organization work, and organization, 2023-05, Vol.30 (3), p.999-1014
1. Verfasser: Handley, Karen Maria
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description This article examines the troubling of gender norms that unfolded on the social networking site, Mumsnet, at the beginning of the UK's first lockdown response to the COVID pandemic. Using an analysis of 7144 contributions which included the acronym ‘WFH’ (=working from home), posted from March 1, 2020 to April 5, 2020, the article examines how Mumsnet members talked about working from home while caring for toddlers and home‐schooled children. Mumsnet discussions about everyday moral dilemmas create a discursive space for examining the situated rationalities and normative judgments that shape expectations of how to behave as a working parent. Drawing on post‐structuralist discourse theory, the article shows how Mumsnet contributors generated alternative sub‐categorizations of ‘good mums’, and destabilized discourse assumptions of intensive motherhood, such as always ‘being there’ for their children, thereby ‘working the weakness in the norms’ (Butler, 1993) and creating potential for change.
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source Sociological Abstracts; EBSCOhost Business Source Complete; Access via Wiley Online Library
subjects Children
Discourse
discourse analysis
Gender
gender norms
Gender roles
intensive mothering
Moral dilemmas
Mothers
mumsnet
Networking
Pandemics
Parents & parenting
Social networks
Strength
Toddlers
WFH
Work at home
title Troubling gender norms on Mumsnet: Working from home and parenting during the UK's first COVID lockdown
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