What drives customers toward proximity payment services? An integrated theory of planned behavior perspective

Proximity mobile payment (PMP) services facilitate mobile payments between payer and payee who are at same location thorough a proximity technology such as QR codes, Bluetooth, and near‐field communication. It has potential to drastically change consumers' payment methods in developing countrie...

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Veröffentlicht in:	International journal of consumer studies 2023-05, Vol.47 (3), p.1095-1111
Hauptverfasser:	Jain, Nikunj Kumar, Kaushik, Kapil, Sharma, Anita
Format:	Artikel
Sprache:	eng
Schlagworte:	Adoption studies behavioral intention Consumers Customers Developing countries Finance Infrastructure LDCs Mobile commerce Payments perceived risks Proximity proximity payment services Risk perception Theory of planned behavior trust
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