Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption

In the present research, we propose a new perspective on multifaceted pride based on merits of achievements. We define merited pride as the feeling of accomplishment resulting from achievements one believes primarily resulted from internal factors, and unmerited pride as a similar feeling resulting...

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Veröffentlicht in:	Psychology & marketing 2023-05, Vol.40 (5), p.995-1011
Hauptverfasser:	Kwon, Yongju, Park, Kiwan
Format:	Artikel
Sprache:	eng
Schlagworte:	achievement Conspicuous consumption merited pride merits multifaceted pride status signaling unmerited pride
Online-Zugang:	Volltext
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