Selling Trust: Solicitation Subscriptions and the Feminization of Sales in the South Korean Insurance Industry from the 1960s through the 1980s

This paper examines the hard work, skill, and social capital of female insurance agents and their success in gwonyu gaip (solicitation subscription) sales, which fueled the rapid growth of the insurance industry in South Korea from the 1960s through the 1980s. Such success is even more striking cons...

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