Destination social responsibility drives destination brand loyalty: a case study of domestic tourists in Danang city, Vietnam

PurposeThis study aims to identify how perceived destination social responsibility (DSR) drives destination brand loyalty through a jointly and independently mediated mechanism of cognitive and affective components (e.g. tourist-destination identification, cognitive image, affective image and touris...

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Bibliographische Detailangaben

Veröffentlicht in:	International Journal of Tourism Cities 2023-03, Vol.9 (1), p.302-322
Hauptverfasser:	Tran, Phuong Kim Thi, Nguyen, Hue Kim Thi, Nguyen, Loc Thi, Nguyen, Hong Thi, Truong, Thanh Ba, Tran, Vinh Trung
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Cognition & reasoning COVID-19 Perceptions Social responsibility
Online-Zugang:	Volltext
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