Marketing and the Law

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Veröffentlicht in:Journal of the Academy of Marketing Science 2000-07, Vol.28 (3), p.451-454
Hauptverfasser: Carr, C. A., Mosier, G. C., Moore, R., Moore, M., Liddell, P.
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container_title Journal of the Academy of Marketing Science
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creator Carr, C. A.
Mosier, G. C.
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description
doi_str_mv 10.1177/0092070300283011
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identifier ISSN: 0092-0703
ispartof Journal of the Academy of Marketing Science, 2000-07, Vol.28 (3), p.451-454
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language eng
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source Business Source Complete; Springer Nature - Complete Springer Journals
subjects Advertising
Advertising expenditures
Defense
Infringement
Insurance coverage
Insurance policies
International trade
Marketing
Registration
Trademarks
Trials
title Marketing and the Law
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