The Effects of Downsizing on Organizational Buying Behavior: An Empirical Investigation

To survive in today's highly competitive markets, many firms are initiating fundamental changes in organizational form and practice. These restructuring efforts are having significant effects on the organization and management of work within customer firms. However, these important changes have...

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Veröffentlicht in:	Journal of the Academy of Marketing Science 2001-04, Vol.29 (2), p.151-164
1. Verfasser:	Lewin, J. E.
Format:	Artikel
Sprache:	eng
Schlagworte:	Anxiety Corporate purchasing Corporate reorganization Decision making Downsizing Effects Hypotheses Layoffs Marketing Organizational change Purchasing Statistical analysis Studies Threats Workforce
Online-Zugang:	Volltext
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