An Exploratory Investigation of User Involvement in New Service Development
Due to major structural changes in the service sector, many service managers are recognizing the need to continually develop new services that are timely and responsive to user needs. Thus, user input and involvement in new service development are an important are of inquiry. A study first combines...
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| Veröffentlicht in: | Journal of the Academy of Marketing Science 2002-07, Vol.30 (3), p.250-261 |
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| container_end_page | 261 |
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| container_title | Journal of the Academy of Marketing Science |
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| creator | Alam, Ian |
| description | Due to major structural changes in the service sector, many service managers are recognizing the need to continually develop new services that are timely and responsive to user needs. Thus, user input and involvement in new service development are an important are of inquiry. A study first combines insights from extant literature and exploratory interviews with practitioners to identify four key elements of user involvement, including objectives, stages, intensity, and modes of involvement, and then investigates these four elements in 12 service firms. Based on the findings, the author develops an inventory of activities that needs to be carried out in involving users in a new service development project. |
| doi_str_mv | 10.1177/0092070302303006 |
| format | Article |
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| ispartof | Journal of the Academy of Marketing Science, 2002-07, Vol.30 (3), p.250-261 |
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| language | eng |
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| source | Business Source Complete; SpringerLink Journals - AutoHoldings |
| subjects | Collaboration Innovations Manufacturers Marketing Product design Product development Research methodology Services Statistical analysis Studies Success factors User needs Users |
| title | An Exploratory Investigation of User Involvement in New Service Development |
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