Contracts, Norms, and Plural Form Governance

Many scholars have criticized the inadequacies of legal contracts as mechanisms for governing exchange, especially in the face of uncertainty and dependence. Other scholars argue that it is not the contracts per se but the social contexts in which they are embedded that determine their effectiveness...

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Veröffentlicht in:	Journal of the Academy of Marketing Science 2000-04, Vol.28 (2), p.180-194
Hauptverfasser:	Cannon, Joseph P, Achrol, Ravi S, Gundlach, Gregory T
Format:	Artikel
Sprache:	eng
Schlagworte:	Adaptation Agreements Contracts Hypotheses Inventory Marketing Mathematical models Statistical analysis Studies Suppliers Vendor supplier relations
Online-Zugang:	Volltext
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