The business model canvas of women owned micro enterprises in the urban informal sector

Purpose The purpose of this paper is to examine the motives and the business model canvas adopted by urban poor women to set up microenterprises in the informal sector. Design/methodology/approach The qualitative analysis used in the paper is based on empirical findings from field work conducted in...

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Veröffentlicht in:Journal of enterprising communities. 2023-03, Vol.17 (2), p.398-418
1. Verfasser: Mukherjee, Sujata
Format: Artikel
Sprache:eng
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