Exploring Secondary Crisis Response Strategies for Airlines Experiencing Low-Responsibility Crises: An Extension of the Situational Crisis Communication Theory

Previous literature on airline crises has largely ignored low-responsibility crises. The purpose of this study is to explore the underlying mechanism of airlines utilizing secondary crisis response strategies to rebuild their reputations during low-responsibility crises. Extending the situational cr...

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Veröffentlicht in:	Journal of travel research 2023-04, Vol.62 (4), p.878-892
Hauptverfasser:	Leung, Xi Y., Wu, Laurie, Sun, Jie
Format:	Artikel
Sprache:	eng
Schlagworte:	Airlines Business communications Crisis intervention Management of crises Reputation management Social networks
Online-Zugang:	Volltext
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