SELECTION OF SOCIAL MEDIA PLATFORMS USING FUZZY PROMETHEE METHOD WITH DIFFERENT SCENARIO TYPES
Social media are widely and mostly utilized in many areas to increase advertising, client relations, tourism, journey and many others by means of members or organizations. Social Media Platforms (SMPs) are becoming increasingly popular in the world. The selection of SMPs, which might be widely and m...
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| Veröffentlicht in: | Journal of engineering studies and research 2022-10, Vol.28 (4), p.41-50 |
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| creator | Bozdemir, Melike Kübra Ekiz Alkan, Atakan |
| description | Social media are widely and mostly utilized in many areas to increase advertising, client relations, tourism, journey and many others by means of members or organizations. Social Media Platforms (SMPs) are becoming increasingly popular in the world. The selection of SMPs, which might be widely and mostly utilized by members or organizations, becomes a critical and complex problem. Moreover, some problems that need to be investigated which consist of the reason for the use of different SMPs, purpose, and frequency of use. In this study, we have investigated to explain these problems via questionnaire which evaluates by undergraduate pupils (N = 173). Therefore, we have created twelve different scenarios that are different weights and thresholds and handled the selection and ranking of SMPs by fuzzy Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) I and II. Consequently, we able to conclude that "Which SMPs were more preferred?", "What are the reasons for selection of SMPs? and "Which criteria are more important for this selection?". In addition, this study can be guiding an infrastructure for the content of new SPMs in the future. |
| doi_str_mv | 10.29081/iesr.v28i4.005 |
| format | Article |
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Social Media Platforms (SMPs) are becoming increasingly popular in the world. The selection of SMPs, which might be widely and mostly utilized by members or organizations, becomes a critical and complex problem. Moreover, some problems that need to be investigated which consist of the reason for the use of different SMPs, purpose, and frequency of use. In this study, we have investigated to explain these problems via questionnaire which evaluates by undergraduate pupils (N = 173). Therefore, we have created twelve different scenarios that are different weights and thresholds and handled the selection and ranking of SMPs by fuzzy Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) I and II. Consequently, we able to conclude that "Which SMPs were more preferred?", "What are the reasons for selection of SMPs? and "Which criteria are more important for this selection?". 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| source | DOAJ Directory of Open Access Journals; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
| subjects | Advertising Business communications Client relationships College students Digital media Internet Literature reviews Methods Optimization techniques Organizations Questionnaires Ranking Reputation management Social networks Tourism Web 2.0 |
| title | SELECTION OF SOCIAL MEDIA PLATFORMS USING FUZZY PROMETHEE METHOD WITH DIFFERENT SCENARIO TYPES |
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