Collaboration and Learning Processes in Value Co-Creation: A Destination Perspective

Value co-creation has emerged as an important competitive strategy leading to value innovation. In tourist destinations co-creation results from the participation of multiple actors synchronously and contextually in value realization. Yet value co-creation remains highly theoretical and lacks empiri...

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Veröffentlicht in:	Journal of travel research 2023-03, Vol.62 (3), p.699-716
Hauptverfasser:	Melis, Giuseppe, McCabe, Scott, Atzeni, Marcello, Del Chiappa, Giacomo
Format:	Artikel
Sprache:	eng
Schlagworte:	Tourism Tourist attractions Value creation
Online-Zugang:	Volltext
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