Developing a Scalable Dynamic Norm Menu-Based Intervention to Reduce Meat Consumption

How can we curb the current norm of unsustainable levels of meat consumption? Research on dynamic norms finds that learning that others are starting to eat less meat can inspire people to follow suit. Across four field experiments, we test efforts to scale dynamic-norm messages by incorporating them...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Sustainability 2020-03, Vol.12 (6), p.2453
Hauptverfasser:	Sparkman, Gregg, Weitz, Elizabeth, Robinson, Thomas N., Malhotra, Neil, Walton, Gregory M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Carbon footprint Experiments Field tests Food Food consumption Industrialized nations Intervention Meat Norms Operating costs Restaurants Statistical analysis Sustainability Vegetarianism
Online-Zugang:	Volltext
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