Determinants of Digital Transformation in the Hospitality Industry: Technological, Organizational, and Environmental Drivers

The current study aims to investigate the factors that affect a hotels’ decision to adopt digital technologies. Our theoretical grounding builds on the Technology–Organization–Environment (TOE) research framework. Our research model was validated through a survey of 502 hoteliers and managers using...

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Veröffentlicht in:	Sustainability 2023-02, Vol.15 (3), p.2736
Hauptverfasser:	Nikopoulou, Maria, Kourouthanassis, Panos, Chasapi, Giota, Pateli, Adamantia, Mylonas, Naoum
Format:	Artikel
Sprache:	eng
Schlagworte:	Automation Coronaviruses COVID-19 Customer relationship management Decision theory Digital technology Digitization Epidemics Government regulations Greece Hospitality industry Hotels Hotels & motels Investigations Laws, regulations and rules Mathematical models Multivariate statistical analysis Organizational research Organizations Pandemics Resource availability Small & medium sized enterprises-SME Small business Social aspects Software Statistical methods Surveys Sustainability Sustainable development Technology Technology adoption Technology application
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