Artificial Intelligence (AI) in Advertising: Understanding and Schematizing the Behaviors of Social Media Users

Nowadays, information technology is not only widely used in all walks of life but also fully applied in the marketing and advertisement sector. In particular, Artificial Intelligence (AI) has received growing attention worldwide because of its impact on advertising. However, it remains unclear how s...

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Veröffentlicht in:	Advances in distributed computing and artificial intelligence journal 2022-01, Vol.11 (3), p.331-348
Hauptverfasser:	Argan, Metin, Dinç, Halime, Kaya, Sabri, Tokay Argan, Mehpare
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertisements Advertising Artificial intelligence Decision making Digital media Diving Marketing Qualitative research Social networks
Online-Zugang:	Volltext
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