Sentiment analysis based on frequency of color names on social media

This study explores the temporal changes in sentiment associated with eight color names over an 18‐month period at four observation points. We focus on the valence aspect of sentiment. We collected four datasets, each separated by 6 months, and each containing 18 000 mentions of each of the eight co...

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Bibliographische Detailangaben

Veröffentlicht in:	Color research and application 2023-03, Vol.48 (2), p.243-252
Hauptverfasser:	Guo, Boshuo, Westland, Stephen, Lai, Peihua
Format:	Artikel
Sprache:	eng
Schlagworte:	Color Data mining Datasets Digital media marketing Names psychology Sentiment analysis Social networks
Online-Zugang:	Volltext
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